This collaboration marks an exciting chapter for both organisations, uniting two historic local institutions renowned for quality, creativity, and community commitment.

Since 1951, the Lyric Theatre have been bringing artists together, connecting communities, and starting great conversations as Northern Ireland’s only full-time producing theatre. They programme diverse, inclusive shows that truly touch people’s hearts.

David Hinds, Director, W&G Baird Ltd said:

“Partnering with the Lyric lets us champion the arts while showcasing what W&G Baird does best—creative ideas, beautifully produced.”

As a charity, corporate partnerships are vital for the Lyric Theatre because as they help sustain and grow the artistic, educational, and community projects in ways that ticket sales alone simply cannot.

Claire Murray – Head of Development & Marketing at The Lyric said:

“We’re thrilled to welcome W&G Baird as a corporate partner. Like the Lyric, they have deep roots in Northern Ireland and a shared commitment to creativity, quality, and community. This partnership represents more than sponsorship, it’s a collaboration built on shared values and a belief in the power of the arts to inspire and connect people.”